History: in 1912 as Swansea Town, the club joined the Football League in 1920 and played at the Vetch Field for over 90 years. Renamed Swansea City in 1969, the team’s greatest early success came under John Toshack, rising from the Fourth Division to the First Division by 1981.
After tough years and financial struggles in the 1990s and early 2000s, the move to the Liberty Stadium (now Swansea.com Stadium) in 2005 marked a fresh start. Promotion to the Premier League in 2011 made Swansea the first Welsh club to reach the modern top flight.
In 2013, the Swans lifted their first major trophy — the EFL Cup — and competed in the UEFA Europa League.
Where they stand in 2025: The club continues to compete in the Championship, aiming to return to the Premier League.
Ownership update: In November 2024 a new ownership group led by Andy Coleman, Brett Cravatt, Nigel Morris, and Jason Cohen took majority control, injecting funds and signalling a new strategic direction.
In April 2025, football legend Luka Modrić became part-owner, bringing his global profile to the club.
And in July 2025, entertainer Snoop Dogg joined as a high-profile co-owner and investor.
Today: Swansea City AFC remain proud ambassadors of Welsh football, built on community spirit, youth development, and the famous “Swansea Way.”
Before home games, the fans get together for a bit of banter, snacks, and a few drinks, building up the buzz before kick-off.